A comprehensive branding for tourxnewengland, a company that leads cycling trips. This included logos, collateral, squarespace website development, and social media.

My client wanted to capture the true New England cycling experience — here’s what I took from that.


My client asked me to create a few logos / graphic elements that could be used for the overall brand identity of tourxnewengland These are the final designs, but individual pieces such as the “x” or the stars/tree are able to be use as standalone marks.

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The scheme was based on the colors of the New England flag. I chose variations of the original colors to portray the authenticity of the experience this company delivers.

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I used the typeface Bebas Neue for the logos. I think that a bold, sans-serif font made for a clean and simple design to represent the brand.


Here are some other iterations of the logos that I did to help understand my process:

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Here is an example of an interactive PDF emailer I created for the brand.

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Here is an example of a letterhead that I created for the brand using my logo design. is coming soon on Squarespace!